Use video to boost sales

Last month we explained why video is a brilliant online marketing tool. Now let’s look at some of the simple video formats and content ideas you could create to grow your business. Brief overview On your homepage you have a receptive audience and they are eager to know more about you. A short 60-second video […]

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Beanz Meanz Heinz 50th Anniversary Pop Up Bar & Collectable Cans

Heinz is celebrating the 50th anniversary of its “Beanz Meanz Heinz” campaign with a pop-up bar in Selfridges until 23 April, where you can try dishes such as Beanz with crispy bacon and Beanz with scrambled egg. Also, in honour of the creator of the famous slogan, Heinz has produced a selection of limited edition cans […]

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Which brands fooled you on April 1st?

April Fools Day is always a fun advertising day when brands get to be amusing, smart and engaging again on the smallest or largest of budgets. The team has picked out two of their all time favourite April Fools Day brand pranks. If you have any favourites you would like to share, contact us via […]

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Lights, camera, action! – Video works wonders

Video is the marketing trend to watch. According to Cisco, video content will make up over 80% of all global web traffic by 2019. So it’s clear that people love online video. As do businesses. Studies show that more than half of companies are already using video and seeing their revenue increase 49% faster YOY […]

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Letterbox love: Direct Mail delivers results

As part of our look at the growing revival of print media, let’s consider how a direct mail campaign could benefit your business. Mail targets precisely Direct mail allows you to reach the right people with a tailored, relevant message. This targeted communicaton makes 57% of people feel valued, with only 17% saying the same […]

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