New year, new ideas – 7 great marketing ideas for 2018

Here are 7 great marketing ideas you could incorporate in your plans to grow your business in 2018.

Engage more with email

Email marketing is effective and conversion rates nearly always outperform other marketing channels. On average, every £1 spent on e-mail marketing brings back £38. A regular newsletter featuring your latest offers and news will keep your email list engaged and responsive. Read here for more email ideas.

Develop voice-optimised content

This year 20 percent of online searches were conducted through voice search. And it’s growing faster than typed search. That’s why it’s time to tailor your SEO strategies for voice search. One way is to focus on natural phrases e.g. not simply ‘garden centre’ but “Where is the nearest garden centre?”

Refresh your website regularly

81% of customers visit suppliers’ websites before buying a product or service (B2B digital trends).That’s why you need to keep your website updated. Those with an active blog generate 67% more leads than companies who don’t. (Digital stats)

Survey your customers

Great marketing starts with knowing your market. A survey can provide invaluable information you need to make better marketing decisions – as well as being an excellent source of content for your website and social media.

Ask customers for referrals and reviews

Did you know that 74% of consumers say that word-of-mouth influences their purchasing decisions? Also, 88% of consumers trust online reviews as much as a personal recommendation. So, now’s the time to make it easy to leave reviews and reward customers for referrals.

Update your image

If changing your social media images or refreshing your website photos is something you rarely do, consider doing it early next year to give your business image a refresh. And don’t forget to add the appropriate key word alt tags for maximum optimisation .

Write and publish an e-book

An e-book is another smart promotional tool that can lead to more sales and boost your credibility. You could base it on your blog content.

New Privacy rules

Are you compliant with the General Data Protection Regulation (GDPR)? Only 60% are prepared for the marketing challenges and opportunities GDPR presents, and the new rules go into effect in May 2018.  So, act now and download this handy guide.

If you’d like to implement any of these ideas and want more help and advice please contact Two Lizards online or give us a call on 01403 731028.

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