A top permanent makeup artist with a global reputation, Tracie Giles felt her existing website was tired and failed to reflect her status. She was also planning to consolidate her regional clinics into a single, Harley Street practice. Using brand development as our starting point, the web design focused on high fashion images, combining a fresh, contemporary feel with strong, authoritative copy content. The term ‘international’ was added to the company title and the new Harley Street venue given prominent promotion. As the business is web-led, a Google Adwords campaign was used to boost rankings and a Search Engine Optimisation programme put in place which has consistently kept the site in first or second position. Flexible promotional offer space was built into the home page structure and the site is designed to drive visitors to make contact, by phone or email, with a skilled appointments team. www.traciegiles.co.uk