Richmond Oak was a new company that needed an ‘instant’ heritage. Building in naturally seasoned oak (unusual in this marketplace) it also needed to differentiate itself from other conservatory companies by explaining the advantages of this type of wood over the kiln-dried variety and other materials, as well as showcasing the outstanding variety of design styles on offer.
We listened carefully to the issues the client felt were of paramount importance before researching and creating for them a highly ‘established’ look centering around an oak tree logo.
The website is designed to showcase the client’s outstanding portfolio of conservatory images and the site gives detailed information about oak, the natural seasoning process and its benefits as a building material. Subsequent brand development has delivered this profile across a range of marketing materials including a portfolio-style brochure, consumer and business to business direct mail. www.oakconservatories.co.uk