RFL are specialist Occupational Psychologists providing executive assessment and development solutions across the Public Sector.
They needed a replacement for their original site that would combine brand development with an improved marketing function. Having listened carefully to the client we developed a stronger, more vibrant creative approach, reorganised and greatly expanded the content and made the Contact page work harder, capturing data about prospects that could then be used to develop sales leads. New copy has allowed the client to explain its services in more detail and makes key resources available via downloads and links. A striking ‘selector’ feature was developed for the home page, giving clients and potential clients the fastest possible way in to the pages of the site most relevant to them.
The result is a hard-working site that has raised RFL’s profile and can act as the hub for its whole marketing strategy. www.rachelfrost.co.uk