Country Pursuits is an outdoor activity and corporate hospitality business attracting individual and corporate clients from the home counties and beyond. Marketing started with a new website for the company, taking in on its way a fresh look to its branding. The challenge with the website was to organise content in a way that would quickly hook customers in and prompt an enquiry, whether they were interested in corporate Team Building or Historic Pursuits. To achieve this, the home page sets out the company’s offering in a fast, accessible way, with top tabs giving broad categories of activities, illustrated with icons for clarity, clicking through in each case to the complete range of activities. As well as developing gift vouchers and a range of seasonal offers, Two Lizards subsequently created a press and PR campaign for Country Pursuits to drive traffic to the website, www.countrypursuits.uk.com