Based in Twickenham, but with a wide potential catchment area, this successful beauty salon business needed a website that would fulfil three important functions: to act as a powerful advertising and marketing tool, to provide detailed information about products and treatments and to update and develop the Beauty and the Beach brand. With outstanding experience in this sector, particularly in copywriting and design, Two Lizards used the new site as a springboard for full brand development, featuring contemporary spa imagery. The site includes prominent promotional space throughout. Offers are changed monthly and the site has been developed to pick up searches from geographic locations further afield, with a focus on the salon’s most profitable services. A retail area is now planned for product and gift voucher sales and Two Lizards has translated the new brand across a range of advertising, marketing and point of sale materials. www.beautyandthebeachsalon.co.uk