Archive for Print & Production

New year, new ideas – 7 great marketing ideas for 2018

Here are 7 great marketing ideas you could incorporate in your plans to grow your business in 2018. Engage more with email Email marketing is effective and conversion rates nearly always outperform other marketing channels. On average, every £1 spent on e-mail marketing brings back £38. A regular newsletter featuring your latest offers and news […]

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Marketing trends to act on in 2018

Here’s our roundup of the latest marketing trends and statistics to help you plan your growth strategy for 2018. Strengthen your SEO rankings While 61% of marketers say improving SEO and growing their organic presence is their top marketing priority (HubSpot 2017), only 17% of small business owners invested in SEO this year (The Drum). […]

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Why Direct Mail is… personal

It has your name on it, and a great campaign can really hit your sensory buttons. Here, seven business gurus give us an insight into why they love direct mail for its unique, personal touch. ‘People say direct mail is dead. Tell my son, whom I’ve been staying with for the last week in Brooklyn. […]

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Use video to boost sales

Last month we explained why video is a brilliant online marketing tool. Now let’s look at some of the simple video formats and content ideas you could create to grow your business. Brief overview On your homepage you have a receptive audience and they are eager to know more about you. A short 60-second video […]

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Beanz Meanz Heinz 50th Anniversary Pop Up Bar & Collectable Cans

Heinz is celebrating the 50th anniversary of its “Beanz Meanz Heinz” campaign with a pop-up bar in Selfridges until 23 April, where you can try dishes such as Beanz with crispy bacon and Beanz with scrambled egg. Also, in honour of the creator of the famous slogan, Heinz has produced a selection of limited edition cans […]

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