Archive for Print & Production

Content marketing

How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]

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New year, new ideas – 7 great marketing ideas for 2018

Here are 7 great marketing ideas you could incorporate in your plans to grow your business in 2018. Engage more with email Email marketing is effective and conversion rates nearly always outperform other marketing channels. On average, every £1 spent on e-mail marketing brings back £38. A regular newsletter featuring your latest offers and news […]

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Marketing trends to act on in 2018

Here’s our roundup of the latest marketing trends and statistics to help you plan your growth strategy for 2018. Strengthen your SEO rankings While 61% of marketers say improving SEO and growing their organic presence is their top marketing priority (HubSpot 2017), only 17% of small business owners invested in SEO this year (The Drum). […]

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Why Direct Mail is… personal

It has your name on it, and a great campaign can really hit your sensory buttons. Here, seven business gurus give us an insight into why they love direct mail for its unique, personal touch. ‘People say direct mail is dead. Tell my son, whom I’ve been staying with for the last week in Brooklyn. […]

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Use video to boost sales

Last month we explained why video is a brilliant online marketing tool. Now let’s look at some of the simple video formats and content ideas you could create to grow your business. Brief overview On your homepage you have a receptive audience and they are eager to know more about you. A short 60-second video […]

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