Archive for Direct Marketing

Data versus creativity: which side are you on?

The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate. There is still a big divide between marketers who feel data has no role to play in […]

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It’s Halloween: Don’t get trapped in a terrible client agency relationship

Beware of these common client agency relationship horrors… Feeling lost and not getting anywhere To make progress you need to stick to clear, measurable and realistic goals. Facing nasty surprises Don’t be scared to talk about money. Be upfront with each other about budgets, rates and costs. Being kept in the dark The trick is […]

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How to have a successful client/agency relationship

Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship. 1. Define what success looks like Set clear, measurable goals and be clear, […]

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8 essential tips for successful exhibition design

Your exhibition stand is like your shop window, showcasing your business and inviting people in. You only have seconds to grab someone’s attention, so an eye-catching display is vital, especially when you’re competing with so many other exhibitors. So how do you make sure your exhibition design stands out? Use high quality, striking images Images […]

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Why your business needs a professional website

In the UK, over 90% of households have internet access. So, it’s surprising that one in four small or medium sized businesses don’t have a professional website. They are missing out on huge opportunities to grow and succeed. These days, the first thing most people do when looking for the kind of product or service […]

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