Smithbrook Tuition

Client

SMITHBROOK TUITION

Media

WEBSITE, PRESS
& LITERATURE

Skills

BRAND & WEB DESIGN
& DIRECT MARKETING

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Smithbrook Tuition

Client

Smithbrook Tuition is a tutoring company based near Cranleigh in Surrey. The principal of Smithbrook Tuition had left a large franchise to go independent. Smithbrook differs from most of its competitors in that students attend a tutoring centre, rather than being taught in their own homes.

Objectives

To present Smithbrook as an experienced and highly professional tuition company, keep the existing client base on board and build incremental business in the Cranleigh and Godalming catchment area.

Solution

Two Lizards created a colourful logo and a clear, vibrant brand for the new company’s website, optimising the site for searches based on the local area. Content emphasises the principals’ experience and the company’s Tuition Centre. To attract new clients, a Free Assessment offer is featured throughout the site, with

a booking form on the contact page and frequent news updates promote the authority and success of the new company. Alongside a regular SEO programme generating organic growth, Two Lizards has created small space press ads and leaflets to drive further traffic to the site.

Results

The site has achieved excellent rankings for subject searches including Cranleigh, is climbing steadily in rankings for the chosen searches and visitor numbers are steadily increasing month on month. As this is a WordPress site the client has successfully taken over the content management including writing regular topical blogs.

  • Marketing Review
  • Brand Design
  • Website Design
  • CMS Incorporation
  • Advertising
  • SEO