From the category archives:

PR

Owners of new and growing businesses, if they have any sense, try to keep costs down, work smart, grow only as fast as the business allows and keep a careful eye on cashflow. Very often that means staying small when the nature of the business demands that they look as big as possible. If you [...]

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Direct mail for dark days

by admin on December 2, 2011

Whatever happened to fun direct mail? At Two Lizards we yearn for the kind of direct mail that makes you really enjoy opening the envelope, combining really creative design and copy to make you smile. Yet the sheer dullness of most business or consumer direct marketing (and regardless of whether you are in the office [...]

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First, a bit of good news for everyone who finds drinking the recommended two litres of water a day a bit of a drag: it turns out that it’s complete twaddle and, if your body has been telling you it doesn’t really need to glug down all that liquid, your body was right. There. Now [...]

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Testing for PR category

by admin on February 22, 2011

Test. It is usually built in a program that’s not rated by Google.  No consideration has been given to researching key words and focusing on the ones Google is most likely to pick up. More fundamentally, no-one has sat down and done the kind of analysis essential to any other form of marketing: what the [...]

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