News and events at Two Lizards
From the category archives:
Owners of new and growing businesses, if they have any sense, try to keep costs down, work smart, grow only as fast as the business allows and keep a careful eye on cashflow. Very often that means staying small when the nature of the business demands that they look as big as possible. If you [...]
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You don’t need a crystal ball to know that in 2012 there will be less money available to compete in a more competitive market place, with technologies emerging and burgeoning at the speed of light. But alongside predictions about the rise in m-commerce, Social Advocates and RFID tracking chips is a timely reminder (from the Mail [...]
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Whatever happened to fun direct mail? At Two Lizards we yearn for the kind of direct mail that makes you really enjoy opening the envelope, combining really creative design and copy to make you smile. Yet the sheer dullness of most business or consumer direct marketing (and regardless of whether you are in the office [...]
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Do websites give start-up businesses an advantage they wouldn’t have had a few years ago? This was one of the subjects recently covered on BBC Radio 4’s business programme The Bottom Line. The panel agreed: while too many people still start a business without actually knowing whether anyone will want to buy the product or [...]
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An esteemed direct marketing copywriter colleague Sheila Hennessy once watched, fascinated, as a woman opposite her on a train opened a direct mail pack she had written, tore it into small pieces and ate it. While it’s unusual to see all your hard work chewed up and (well, let’s not go there), plenty of direct [...]
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First, a bit of good news for everyone who finds drinking the recommended two litres of water a day a bit of a drag: it turns out that it’s complete twaddle and, if your body has been telling you it doesn’t really need to glug down all that liquid, your body was right. There. Now [...]
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Winchester-based specialist language consultancy The Language Development Partnership asked Two Lizards to create them a brand from scratch, a marketing strategy and website. The website is at the heart of a contact-based marketing strategy designed to build leads and sales with companies and academic institutions. See www.thelanguagedevelopmentpartnership.com
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In a digital age many people believe, understandably, that to turn a design into print or a mailing you just need to press a few buttons. This may well be true at some point in the future, but at the moment print and production remains very much a hands-on, specialist skill. Done right it delivers [...]
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How odd that perfectly sensible people put more effort into planning the weekly supermarket shop than considering their marketing strategy. Advertising and marketing agencies and consultancies must take some of the blame for this. After all, if a client has decided they want a website, why put them off by asking how this fits into [...]
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If you are asked what you do and you say you are a copywriter or art director, the next question is usually “So how do you come up with slogans and things?” There is a deep-seated view that creative work consists of staring at a small product such as a bottle of shampoo or a tin of [...]
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