News and events at Two Lizards
From the category archives:
Owners of new and growing businesses, if they have any sense, try to keep costs down, work smart, grow only as fast as the business allows and keep a careful eye on cashflow. Very often that means staying small when the nature of the business demands that they look as big as possible. If you [...]
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You don’t need a crystal ball to know that in 2012 there will be less money available to compete in a more competitive market place, with technologies emerging and burgeoning at the speed of light. But alongside predictions about the rise in m-commerce, Social Advocates and RFID tracking chips is a timely reminder (from the Mail [...]
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Whatever happened to fun direct mail? At Two Lizards we yearn for the kind of direct mail that makes you really enjoy opening the envelope, combining really creative design and copy to make you smile. Yet the sheer dullness of most business or consumer direct marketing (and regardless of whether you are in the office [...]
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An esteemed direct marketing copywriter colleague Sheila Hennessy once watched, fascinated, as a woman opposite her on a train opened a direct mail pack she had written, tore it into small pieces and ate it. While it’s unusual to see all your hard work chewed up and (well, let’s not go there), plenty of direct [...]
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Around a year ago, a colleague said she felt that well-crafted direct mail was coming back in fashion. Here at Two Lizards, we have to agree. It seems that clients are rediscovering the merits of this hard hitting, hard working medium but are approaching it in a fresh spirit. They want well branded, powerful direct [...]
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