From the category archives:

Brand Development

Owners of new and growing businesses, if they have any sense, try to keep costs down, work smart, grow only as fast as the business allows and keep a careful eye on cashflow. Very often that means staying small when the nature of the business demands that they look as big as possible. If you [...]

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A marketing strategy for 2012

by admin on January 30, 2012

You don’t need a crystal ball to know that in 2012 there will be less money available to compete in a more competitive market place, with technologies emerging and burgeoning at the speed of light. But alongside predictions about the rise in m-commerce, Social Advocates and RFID tracking chips is a timely reminder (from the Mail [...]

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Do websites give start-up businesses an advantage they wouldn’t have had a few years ago? This was one of the subjects recently covered on BBC Radio 4’s business programme The Bottom Line. The panel agreed: while too many people still start a business without actually knowing whether anyone will want to buy the product or [...]

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“The recruitment marketplace is crowded, with a lot of me-too advertising and what Two Lizards felt we needed was a powerful, memorable idea that made us stand out from the crowd. They came up with a really strong concept that says exactly what we do and used the design to advantage across a new website, [...]

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First, a bit of good news for everyone who finds drinking the recommended two litres of water a day a bit of a drag: it turns out that it’s complete twaddle and, if your body has been telling you it doesn’t really need to glug down all that liquid, your body was right. There. Now [...]

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Winchester-based specialist language consultancy The Language Development Partnership asked Two Lizards to create them a brand from scratch, a marketing strategy and website. The website is at the heart of a contact-based marketing strategy designed to build leads and sales with companies and academic institutions. See www.thelanguagedevelopmentpartnership.com

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As everyone knows, a brand that says the right things to the right people is worth its weight in gold. But to project your brand effectively via a website means more than just slapping the logo at the top of the home page. Brands that look strong and expressive on your company brochure or press [...]

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