Author Archive for alison

What is the impact of GDPR on your social media marketing?

The General Data Protection Regulation (GDPR) came into force today, and marketers have been frantically cleaning their email lists to become compliant. But how will the new rules affect your social media activity? Facebook is expected to remain the most popular advertising medium, despite the recent Cambridge Analytica Scandal. However, if you use Facebook advertising […]

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How to attract the right visitors to your therapy website

So, you need a website for your private practice. Whether it’s your first website, or a new, improved version of your current one, these six key points will help to ensure your website works to grow your therapy business. 1. Convey the right image First impressions count. So, your website homepage needs to look professional, […]

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It’s spring – the perfect time refresh your website

Has it been a while since you reviewed your website? Then it could probably do with a freshen up. Are some of the pages beginning to look tired? Is there too much old content that’s going stale? Well beware, because a dusty website can easily give the impression that your business is unprofessional, disorganised and […]

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International Women’s Day

Two Lizards celebrate International Women’s Day with a few thoughts On International Women’s Day we want to celebrate those forward thinking brands and businesses that are challenging outdated gender stereotypes. Like these six ads featured in Campaign today. Gender stereotypes have been the norm in advertising, but audiences are increasingly finding them offensive, annoying or […]

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GDPR: what you need to know on one page

GDPR stands for General Data Protection Regulation This new regulation gives people better control over what organisations can do with their personal information. The GDPR becomes law on 25th May 2018. The GDPR affects any organisation that handles people’s personal information, whether that’s customers, suppliers, staff or the public. If an organisation ignores the law, […]

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